Video & Photo Direction
Video Direction
Creative Direction
This commercial was produced to run during the 2024 Olympic and Paralympic games. The goal was to leverage our partnership with Team USA and celebrate our KT athletes while showing that KT Tape is not just for elite athletes, but for every body. We flew a crew to L.A. to shoot Sara Hughes on her home turf in Hermosa Beach and with her personal trainer. Then we shot our “average Joe” in Utah at a local gym. I was on location for all shoots and worked closely with the videographer to dial in the edit. The commercial was run on connected TV as a key part of our 360˚ integrated brand campaign.
Concept: Ted Tsandes // Videography: Walkingstick PresentationsCreative Direction
These product launch videos were for two new products: Soothe Magnesium Cream with lavender and arnica, and Soothe kinesiology tape infused with lavender and magnesium. I worked closely with Robin at Offsite Studio on an overarching recovery-focused campaign prior to these launches. We incorporated the theme and style of that campaign into these videos, resulting in a strong message and point-of-view. I was involved in every step of the process, from briefing to selecting talent to filming. Deliverables included multiple lengths and size cutdowns for each for use across all our media outlets.
Videography: offsite StudioVideography: offsite StudioCreative Direction
For KT’s launch of Turf Tape, we wanted a slightly different style than our other kinesiology tapes, which are used across multiple activities and sports disciplines. We aimed to capture the spirit of football up-and-comers while highlighting the technical aspects of the tape. Despite a challenging budget, the result was a success, both from from a creative and business perspective.
Videography: offsite StudioCreative Direction
KT launched our first two magnesium creams together as a system. So we wound up producing three full-length launch videos, one for each cream plus one combo. This resulted in 22 different cutdown edits for all lengths and sizes. I worked closely with our videographer Robin on every step of the process, from briefing to selecting talent to filming.
Creative Direction
This product launch video was for Pro Ice, KT’s new menthol-infused kinesiology tape. I worked closely with our videographer Robin on every step of the process, from briefing to selecting talent to filming. Deliverables included multiple lengths and size cutdowns for use across all our media outlets.
Videography: offsite StudioConcept, Creative Direction
For this video, I came up with a concept and story board, which wound up having to be heavily modified on the fly due to weather and equipment malfunctions. I was unable to attend the shoot, so my team of three videographers captured what they could from the shot list, and we wound up finding some creative ways to modify the story. What resulted was a fun little edit that still embodied the spirit of the initial brief. And they even captured a rainbow, which was an unexpected element for the still photography.
camera: Josh Sawyer, Josh Becker, Hannah Childress // edit: Josh Sawyer, josh beckerConcept, Creative Direction
“Under the Helmet” is a story-based video series that takes a deeper look at Bell’s family of boundary breakers. This episode was unique in that we featured three subjects instead of one — the trio of women who founded and run Atwyld, a women’s motorcycle apparel brand. It was a challenge to capture each of their personalities and stories and weave them together fluidly in a short amount of time. My team of three videographers and I filmed this at Atwyld’s headquarters in Southern California.
camera: Josh Sawyer, Josh Becker, Hannah Childress // edit: Josh Sawyer, josh beckerConcept, Creative Direction
This “Under the Helmet” episode told the story of B-360 and its founder Brittany Young. B-360 utilizes dirt bike culture to end the cycle of poverty, disrupt the prison pipeline, and build bridges in communities. Telling Brittany’s story was a special privilege. Our other episodes in this series mostly focused on athletes, but this one was all about community and access. Our crew flew to Baltimore and had a very tight film schedule. The edit went through multiple iterations as we we focused on finding the balance between Brittany’s personal story and the goals of the organization. What resulted was a powerful piece about hope and perseverance.
camera: Josh Sawyer, Josh Becker, Josh Nathan, javon Roye // edit: Josh Sawyer, josh beckerConcept, Creative Direction
This “Under the Helmet” episode was a behind-the-scenes look into Eli Tomac and life on the Tomac ranch. Bell had done an introspective on Eli’s father and manager, bike legend John Tomac, several years before. So as Eli prepared for the upcoming season on a new bike, we thought we could capture a more personal side to his story. The result was incredibly well-received, especially thanks to the Tomac family for providing childhood footage of Eli’s first bike. We filmed several shots of the ranch in 8mm, which was a perfect compliment to the home video footage. We established this as a signature style of later UTH episodes.
camera: Josh Sawyer, Josh Becker, Jacob Johnson // edit: Josh Sawyer, josh beckerConcept, Creative Direction
This was a fun little video we created on a slim budget. The goal was to create some stoke for our new Ace Café collab Custom 500 graphic. We found a rider with a vintage Norton bike, sourced some appropriate music, and then ran through a simple shot list to follow our rider out on a long afternoon. We added the vinyl record opening and closing as a nod to Ace Café’s jukebox roots.
Videogrpahy: Josh SawyerConcept, Creative Direction
For this technology video, we utilized footage from several shoots that were captured by both our in-house team and external global partners. I developed the script from existing copy, sourced and directed the voiceover talent, and oversaw the 3D animation.
edit: Josh Sawyer, Josh Becker // ANIMATION: Andy RolpheConcept, Creative Direction, Voice
To add a little fun to this tech video, we used one of our videographers and her twin sister. In addition to the concept and creative direction, I also developed the script and contributed the voiceover.
videography: Josh Sawyer 
